Principal E-commerce UX/UI
Lead CRO and UX for wellness brands, shaping high-converting funnels from landing pages to lifecycle emails. 7+ years, data-driven, fast-paced, remote. Apply now.
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Principal E-commerce UX/UI - Conversion Rate Optimization & Performance Design (Supplement and Wellness Brands) (Full-Time)
Position Overview
We are seeking a high-velocity, data-obsessed leader to spearhead growth for our portfolio of high-growth digital brands. In this role, you will own the end-to-end digital experience, directly architecting the full conversion funnel from first-click landing pages to lifecycle email touchpoints. A significant portion of your portfolio will include clinically backed supplement and wellness brands, requiring an understanding of how to translate complex scientific data into high-converting, compliant, and trustworthy user journeys.
Key Responsibilities
Drive CRO Strategy: Own the optimization roadmap, running continuous A/B and multivariate tests to maximize conversion rates, Average Order Value (AOV), and Customer Lifetime Value (LTV).
Architect High-Converting Landing Pages: Design, build, and optimize dedicated direct-response landing pages (advertorials, VSL pages, long-form sales pages) designed specifically to convert paid traffic for supplement products.
Optimize Lifecycle & Campaign Emails: Design and structure high-converting email layouts, flows, and promotional campaigns that drive immediate retention and win-back revenue.
Elevate UX/UI Design: Design and deploy high-fidelity, mobile-first interfaces that fuse aesthetic excellence with frictionless checkout experiences.
Translate Science into UX: Build consumer trust for clinically backed supplement products by transforming complex medical/scientific data into digestible, high-converting digital assets.
Leverage Next-Gen Tech: Utilize cutting-edge AI design tools, advanced heatmapping, behavioral analytics, and modern experimentation platforms to gain rapid consumer insights.
Execute at Pace: Thrive in a high-velocity sprint environment, moving projects from hypothesis to deployment rapidly without sacrificing quality.
Qualifications
Experience: 7+ years of dedicated experience in E-commerce CRO, UX/UI design, and digital funnel architecture.
Funnel Mastery: Proven success building high-converting landing pages and retention-driven email templates that directly impact revenue.
Market Expertise: Proven track record of scaling e-commerce brands within the US and North American markets.
Industry Background: Direct experience in the Health, Wellness, Nutraceutical, or D2C Supplement space is highly preferred.
Tech Stack: Mastery of modern experimentation, email, and landing page tools (e.g., Klaviyo, Revo, Unbounce, Shogun, Optimizely, GA4, Shopify Plus, Figma, and AI-driven asset generators).
Your Toolkit
Figma · Slack · ClickUp · Loom · Google Suite · ChatGPT · Claude · Gemini
- Department
- Operations
- Role
- Virtual Assistant
- Locations
- Philippines, Brazil, Mexico, India
- Remote status
- Fully Remote
About Hyre
Hyre is a virtual staffing company that connects businesses with trained remote professionals across operations, administration, marketing, customer service, and other support functions. Our team works with companies primarily in the United States to provide reliable, long-term remote talent that integrates into existing workflows and tools. We focus on structured recruitment, clear onboarding processes, and ongoing account management to ensure both clients and team members are supported throughout the engagement.