Role Overview

We are seeking an experienced Ads Specialist to manage, optimize, and scale paid advertising campaigns across digital channels. This remote contractor role is ideal for a performance-driven practitioner who can deliver measurable ROI, improve campaign efficiency, and collaborate closely with marketing and product teams to support growth objectives.

Key Responsibilities

• Campaign Management: Plan, set up, and manage paid campaigns across platforms such as Google Ads, Meta (Facebook/Instagram) Ads, Microsoft Advertising, and programmatic/display networks.

• Optimization & Testing: Continuously optimize bids, budgets, targeting, creatives, and landing pages; design and run A/B tests to improve performance and conversion rates.

• Performance Analysis: Monitor KPIs (CPA, ROAS, CTR, conversion rate) and deliver actionable insights; use analytics to diagnose issues and recommend improvements.

• Reporting: Prepare regular performance reports and dashboards for stakeholders; communicate results, trends, and recommended next steps.

• Audience & Creative Strategy: Develop audience segmentation strategies, collaborate with creative teams to produce high-performing ad assets, and advise on messaging & UX for landing pages.

• Budget Management: Allocate and manage ad budgets to maximize return while maintaining efficiency across campaigns and channels.

• Technical Implementation: Implement and maintain tracking solutions (e.g., Google Tag Manager, conversion pixels), validate event accuracy, and troubleshoot attribution issues.

• Cross-functional Collaboration: Work with marketing, product, and analytics teams to align paid strategy with broader growth initiatives and product launches.

Requirements & Qualifications

• Experience: 3+ years of hands-on experience managing paid media campaigns across multiple platforms for B2B or B2C clients.

• Technical Skills: Proficiency with Google Ads, Meta Ads Manager, Google Analytics/GA4, and ad platform reporting tools; familiarity with tag management and attribution setups.

• Analytical Ability: Strong quantitative skills with experience analyzing large datasets, building dashboards, and translating data into strategic recommendations.

• Optimization Mindset: Demonstrated history of improving CPA/ROAS through bid strategies, creative testing, and audience refinement.

• Communication: Excellent written and verbal communication skills; able to present results clearly to non-technical stakeholders.

• Tools & Platforms: Experience with bid management, reporting automation (e.g., Looker Studio/Data Studio), and familiarity with CRM or attribution integrations is preferred.

• Work Style: Self-motivated, detail-oriented, and able to work independently in a remote environment.

• Infrastructure: Must have reliable high-speed internet and a dedicated remote workspace.

Schedule & Work Arrangement

• Employment Type: Contractor.

• Hours: Full-time; availability during US business hours required.

• Flexibility: Occasional availability outside standard hours may be required for launches or cross-timezone coordination.

Work Arrangement

• Status: Independent contractor; no company-provided equipment.

• Benefits: This role does not include company-provided benefits or paid leave.

• Taxes: Contractor is responsible for their own taxes and statutory contributions.

• Payroll: Payments issued according to the company’s standard contractor payroll schedule.